Alicia Thomas, the community director at Postscript, joins us in this fresh new episode about SMS marketing for Shopify stores. And she's the perfect person to speak with about conversation marketing since she was an early member of Klaviyo AND now, Postscript.

Marketing strategies go well beyond email, and SMS is one of the fastest-growing areas of consumer marketing. This week on the podcast we're talking all things conversational commerce and do a deep dive into SMS: what it is, how it differs from email marketing, and how to use SMS marketing as a powerful marketing medium.